One of the most common communication methods in the business world is email. It allows us to connect with people all around the world, exchange information quickly, and keep track of important conversations. But as useful as email is, sending bulk emails can result in a nightmare for your organization. Microsoft 365, a popular email service, may seem like the solution to your bulk emailing needs, but it might not be the best choice. In this blog, we will discuss one significant reason why you should avoid using Microsoft 365 for bulk emails.
Why shouldn’t I use Microsoft 365 for Bulk Email?
The Main Reason:
The main reason why you should not send bulk emails with Microsoft 365 is deliverability. Deliverability means that your email has successfully reached the recipient’s inbox. It’s not as simple as hitting send and hoping for the best. Popular email services like Gmail and Yahoo have email filters that ensure only relevant content reaches their customers’ inboxes. This is to filter out spam, which can damage their reputation if sent in large volumes. Microsoft 365 also has strong filters to protect their users from spam and prioritize genuine emails for their users. Therefore, sending bulk emails may trigger their email filters, resulting in your emails being marked as spam. Microsoft 365’s spam filters will then send your emails into the spam folder or not deliver them at all.
If that isn’t enough, here are a few more:
Moreover, the email reputation of your domain can also suffer because of bulk emails. Your domain’s reputation plays a crucial role in delivering emails to your customers’ inbox. If your domain is marked as a spammer, Microsoft 365 will automatically reject email delivery from your domain. This can severely affect your email reputation, and in some cases, your emails may be entirely blocked. Preventing your emails from reaching your intended recipients can mean a loss of potential business opportunities or work efficiency.
Another reason for not sending bulk emails with Microsoft 365 is sub-optimal email marketing performance. Sending bulk emails requires precision and segmentation, and when not done appropriately, can negatively impact your email marketing campaign. Microsoft 365 is not optimal for your bulk email marketing needs, as it has limited email tracking capabilities needed for email campaigns. It lacks necessary tools to analyze customers’ preferences such as open rates, click-through rates, and sharing rates, which can be used for efficient customer behavior analysis to achieve better campaign outcomes.
In addition, hackers often target Microsoft 365 accounts, increasing the chances of your email addresses being blacklisted. You may think sending bulk emails with Microsoft 365 reduces the chances of your domain getting blacklisted, but that’s not the case. If your domain email is compromised, it is likely that hackers will target everyone in your domain. Therefore, it’s essential to ensure your domain email is secured and has established strict security protocols to prevent your domain email from being blacklisted.
In conclusion, sending bulk emails with Microsoft 365 may seem like an easy and cost-effective solution, but the consequences of such a decision can be far-reaching. If you want to improve your chances of delivering your emails successfully and protecting your domain reputation for long-term results, it’s best to avoid using Microsoft 365 for bulk emails. Instead, use email marketing software designed to deliver bulk emails smoothly, enable tracking analysis, and protect your domain email. It’s vital to achieve optimal email marketing performance and engage better with your customers. Invest in an email marketing expert to help you identify a solution that best suits your business needs.
If you need help setting up a bulk email solution or having delivery issues, reach out to us! We are here to help.