When You Fall Victim To A Cyber-Attack Through
No Fault Of Your Own, Will They Call You
Stupid…Or Just Irresponsible?
An URGENT Notice To All Small Business Owners And CEOs In New York and Connecticut: We have entirely FREE and time-sensitive information that is critical for you as a CEO to know regarding growing cyber security threats AND your company’s credentials being sold on the “Dark Web.” Please respond ASAP.
It’s EXTREMELY unfair, isn’t it? Victims of all other crimes – burglary, mugging, carjacking, theft – get sympathy from others. They are called “victims” and support comes flooding in, as it should.
But if your business is the victim of a cyber crime attack where client or patient data is compromised, you will NOT get such sympathy. You will be instantly labeled as stupid or irresponsible. You will be investigated and questioned about what you did to prevent this from happening – and if the answer is not adequate, you can be found liable, facing serious fines and lawsuits EVEN IF you trusted an outsourced IT support company to protect you. Claiming ignorance is not an acceptable defense, and this giant, expensive and reputation-destroying nightmare will land squarely on YOUR shoulders. But it doesn’t end there…
According to state laws, you will be required to tell your clients and/or patients that YOU exposed them to cyber criminals. Your competition will have a heyday over this. Clients will be IRATE and leave in droves. Morale will TANK and employees will BLAME YOU. Your bank is NOT required to replace funds stolen due to cyber crime (go ask them), and unless you have a very specific type of insurance policy, any financial losses will be denied coverage.
Please do NOT underestimate the importance and likelihood of these threats. It is NOT safe to assume your IT company (or guy) is doing everything they should be doing to protect you; in fact, there is a high probability they are NOT, which we can demonstrate with your permission.
Who Am I And Why Am I Writing You Today?
My name is Wayne Libonati, CEO of Performance Connectivity, Inc. We specialize in making technology productive and easy for small and mid-sized business owners in the tri-state area and have a stellar reputation for fast, proactive service built over 29 years.
I do realize that the above statements and this letter may come across as “fear-mongering.” It may even upset you. That is not my intent. I truly only seek to help. In fact, I’m writing to offer you a Free Cyber Security Risk Assessment for your company to introduce our services to you AND to help you determine if your business could truly survive a cyber crime attack.
To help you understand why I’m so passionate about this topic, let me share with you just ONE cyber crime horror story…
My Own Personal Cyber Security Nightmare
It was just like any other Monday. I had gotten into the office a bit early to work on a client project when I saw the e-mail. It was from a medical billing company that was NOT a client, but someone we had talked to about our services several months ago. They had recently discovered a hacker gained access to their files – patient data – and was threatening to expose them if they did not pay the ransom of $50,000. Their current IT guy told them, “There’s nothing you can do. Pay the ransom and hope they don’t expose you.” Desperate for a better answer, they called us. After investigating what happened, we were able to get most of their files back – HOWEVER, we could not undo the compromise. They were forced to report what had happened to their clients, their clients’ patients and the FBI. They were investigated and found liable, fined $27,600. Patients were infuriated and filed lawsuits. The doctors they served were forced to sue to get the insurance money, but he was denied insurance coverage because he didn’t have a cyber liability policy. Despite everything we tried to do to help them, they ended up closing the business and filing for bankruptcy. The owner was held personally responsible for ALL the legal fees, IT costs and fines. I’ll never forget the look in his eyes when he said to me, “I don’t know how this happened. I’m a good business owner doing a good job for our clients. I’ve worked my whole life to build this business and now it’s gone. GONE! All the money, the clients, my good reputation smeared. I have no idea what I’m going to do now. I don’t have enough money to just pay off the fines and retire, but who’s gonna hire me? I feel like I’m in a bad dream, hoping I’ll wake up. I might actually lose my home…my life savings. All of THIS – and I didn’t commit the crime!”
That incident made me want to do something. I was SO ANGRY that this happened to a good guy like this! It was unbelievable! He was a hardworking business owner just like you and me. He didn’t deserve to be punished for a crime he didn’t even commit! Nobody does! His only “guilt” was ignorance. He trusted the wrong IT company to protect him, which is hardly a crime. That’s why I decided to start a personal mission to help – and at least EDUCATE – as many business owners as I could about the dangers of cyber crime and how they can protect themselves from losing everything.
That’s why I’m writing YOU TODAY.
Obviously I don’t know you or your situation. Your IT guy might be brilliantly ahead of all of this for you, doing all the right things to protect you. However, it’s also VERY possible you’re being underserved and ill-advised by your IT company.
I frequently get calls from business owners desperate for help after a ransomware attack or devastating virus, or even to clean up the aftermath of a disgruntled employee, who HAD an IT company that they trusted with the responsibility of protecting the business, but realized all too late they weren’t doing the job they were hired to do.
There are many reasons for this. First, it could be that they simply don’t know how to advise you, or even that they should. Many IT guys know how to keep a computer network running but are completely out of their league when it comes to dealing with the advanced cyber security threats we are RECENTLY seeing.
Second, they may be “too busy” themselves to truly be proactive with your account – or maybe they don’t want to admit the service package they sold you has become OUTDATED and inadequate compared to far SUPERIOR solutions available today.
And finally, NOBODY (particularly IT guys) likes to admit they are out of their depth. They feel compelled to exaggerate their ability to avoid being fired. To be fair, they might actually have you covered and be on top of it all. However…
In my admittedly informal survey, talking to over 30 CEOs who have been hacked or compromised, almost all of them told me they thought their IT guy “had things covered.” That’s why it’s VERY likely your IT guy does NOT have you “covered” and you need a preemptive, independent risk assessment like the one I’m offering in this letter.
As a CEO myself, I understand that you have to delegate and trust, at some level, that your employees and vendors are doing the right thing – but it never hurts to validate that they are. Remember, it’s YOUR reputation, YOUR money, YOUR business that’s on the line. THEIR mistake is YOUR nightmare.
Our Free Cyber Security Risk Assessment Will Give You
The Answers You Want, The Certainty You Need
For a limited time, we are offering to give away a Free Cyber Security Risk Assessment to a select group of businesses. This is entirely free and without obligation. EVERYTHING WE FIND AND DISCUSS WILL BE STRICTLY CONFIDENTIAL.
This assessment will provide verification from a qualified third party on whether or not your current IT company is doing everything they should to keep your computer network not only up and running, but SAFE from cybercrime.
Here’s How It Works: At no cost or obligation, one of my lead consultants and I will come to your office and conduct a non-invasive, CONFIDENTIAL investigation of your computer network, backups and security protocols. Your current IT company or guy DOES NOT NEED TO KNOW we are conducting this assessment. Your time investment is minimal: one hour for the initial meeting and one hour in the second meeting to go over our Report Of Findings.
When this Risk Assessment is complete, you will know:
- If you and your employees’ login credentials are being sold on the Dark Web (I can practically guarantee one or more are… THIS will shock you). Thanks to a new threat intelligence and ID-monitoring service we subscribe to, we can run a report on YOUR company and see what credentials are actively being sold on the Dark Web, which is a part of the World Wide Web accessible only by means of special software, allowing operators to remain completely and totally anonymous and untraceable, used by the most notorious cyber crime rings around the world.
- IF your IT systems and data are truly secured from hackers, cyber-criminals, viruses, worms and even sabotage by rogue employees. If you’re not getting weekly security updates from your current IT person, your systems probably aren’t secure. You should also know that antivirus software and most firewalls are grossly inadequate against the sophisticated attacks now happening.
- IF your current backup would allow you to be back up and running again fast if ransomware locked all your files. In 99% of the computer networks we’ve reviewed over the years, the owners were shocked to learn the backup they had would NOT survive a ransomware attack. Ransomware is designed to infect your backups as well, leaving you defenseless. There are only a handful of backup systems that will prevent this from happening.
- DO your employees truly know how to spot a phishing e-mail? We will actually put them to the test. We’ve never seen a company pass 100%. Never.
- Are your IT systems, backups, policies and procedures in sync with compliance requirements for HIPAA/GLBA/SOX/etc..
If we DO find problems…overlooked security loopholes, inadequate backups, credentials that have been compromised, out-of-date firewall and antivirus software and (often) active malware…on one or more of the PCs in your office, we will propose an Action Plan to remediate the situation that you can have us implement for you if you choose. Again, I want to stress that EVERYTHING WE DISCUSS AND DISCOVER WILL BE STRICTLY CONFIDENTIAL.
Frankly, we want the opportunity to be your IT company. We know we are the most competent, responsive and trusted IT services provider to small businesses in the tri-state area.
However, I also realize there’s a good chance you’ve been burned, disappointed and frustrated by the complete lack of service and the questionable advice you’ve gotten from other IT companies in the past. In fact, you might be so fed up and disgusted with being “sold” and under-served that you don’t trust anyone. I don’t blame you.
That’s why this assessment is completely and entirely free. Let us earn your trust by demonstrating our expertise. While we would love the opportunity to be your IT company, we will come in with no expectations and only look to provide you with fact-based information so you can make a quality, informed decision – and we’ll ONLY discuss the option of becoming your IT company if the information we share makes sense and you want to move forward. No hard sell. No gimmicks and no tricks.
Please…Do NOT Just Shrug This Off
(What To Do Now)
I know you are extremely busy and there is enormous temptation to discard this, shrug it off, worry about it “later” or dismiss it altogether. That is, undoubtedly, the easy choice…but the easy choice is rarely the RIGHT choice. This I can guarantee: At some point, you WILL HAVE TO DEAL WITH A CYBER SECURITY EVENT.
Hopefully you’ll be brilliantly prepared for it and experience only a minor inconvenience at most. But if you wait and do NOTHING, I can practically guarantee this will be a far more costly, disruptive and devastating attack that will happen to your business.
You’ve spent a lifetime working hard to get where you are today. Don’t let some lowlife thief operating outside the law in another country get away with taking that from you. And certainly don’t “hope” your IT guy has you covered. Get the facts and be certain you are protected.
Contact us and schedule your Free, CONFIDENTIAL Cyber Security Risk Assessment today: www.performanceconnectivity.com/riskassessment. Feel free to also reach out to me direct at the phone number and e-mail address below.
Dedicated to serving you,
Not Ready To Meet Just Yet?
Then at least allow me to send you our brand-new free Executive Report titled “7 Urgent Security Protections Every Business Should Have In Place Now.” This Executive Report is brief, concise and contains facts and information that might mean the difference between surviving this terrible and growing storm of cyber crime coming or being financially devastated and sunk. You can instantly download this report for free at www.performanceconnectivity.com/stupidirresponsible or you can call my office at 914-934-9775 for your free copy.
You can download it at www.performanceconnectivity.com/stupidirresponsible